Spring 2025 | Asia, Africa, and Europe Exploration

MKT 364 Product Design

Overview of Course

Innovating to create new and sustainable products, services, and ideas is critical for every organization. Yet, developing successful new ideas is incredibly challenging! Together, we will dive into the world of designing solutions for the marketplace and society using the popular design thinking approach to solving problems. Students will emerge from the course with new ways of thinking and skillsets (e.g., concept development, low-fidelity prototyping, journey mapping). By the end of the course, students will internalize and develop experience with a framework to (1) lead an innovation process in any type of organization, and (2) develop creative competence to act as a catalyst for new ideas. Additionally, we will be exploring how to “Design Your Life and Career” using the principles of design thinking.