Overview of Course

Marketing is everywhere, shaping the brands we love, the products we buy, and the decisions we make. This course is your gateway to unlocking the secrets of marketing, where we’ll not only break down the fundamentals but also explore how they come to life in global markets every day.
Throughout the course, you’ll dive into the core elements that fuel marketing strategies. Together, we’ll uncover the psychology of consumer behavior, what influences customers, and how to predict their choices. You’ll master foundational tools like the 4 Ps (Product, Price, Place, Promotion) and the STP framework (Segmentation, Targeting, Positioning) and discover how these strategies power global campaigns. We’ll also explore the craft of building powerful brand identities and the strategies companies use to connect with audiences through the right marketing channels.
Through the lens of current case studies and hands-on fieldwork, you’ll engage directly with businesses and marketplaces, turning your observations into meaningful analysis. From decoding digital ads to analyzing viral campaigns, you’ll gain practical experience and apply what you’ve learned in real-world settings. By the end of this course, you’ll not only understand the principles of marketing but also know how to bring them to life.